We manufacture clothing, that’s our main thing. But we do more than that, we make films, host awesome events and try to have as much fun as possible on the way.
Sometimes the simplest things are the hardest to find. Our products have clean look and simple design. We try our best to create products that can be used wherever you go, wherever you are.
The brand has deep roots within the ski- and snowboard industry. That’s where we get our inspiration and base most of our designs from.
Sometimes the simplest things are the hardest to find. So we created a new line for everyday life, All Year Round.
Through traveling and exploring we are grateful for all our friends, making new friends is a privilege. We love our friends, and we hope our friends loves us, without them we wouldn’t exist thats for sure!
SMPL is a reflection of our lives, and we express that within our products. We hope that your are as inspired as we are and want to be part the movement!
It all started in 2010 with many hopes and spirits from 2 young bucks! The company SMPL has been a big part of our lives for a long time now, and we are going to be around way longer! So stay with us, more is around the corner.
Being a independent brand has a lot of benefits, you can be yourself and follow your own creative guidelines. That’s what we are trying to do. We make products that are true to us and our crew and things that we use ourselves on a daily basis.
There's a big SMPL graffiti-piece made by Papeito out in the trainwrecks in Whistler, BC.
SMPL was founded in 2010 at a vineyard in the southern part of Sweden, shoutout to Blaxsta Winery!
You pronounce the brand name as ɛs ɛm pi: ɛl, now you know!
Got feedback? We love to hear from you, wether it’s a promotional idea or you just want to discuss our clothing and the product – send us a line! Don’t be shy!
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SMPL is a independent brand managed by two young souls, Timothy and Markus. We love what we do and try to put that love into our products to share with you.
With deep roots in the ski- and snowboard industry we take a lot of inspiration from just that. We try our best to make things that you can rock everyday and everywhere, got a sick idea for a product? Hit us up.